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Macdonald-Laurier Institute

It’s time for journalists to stop tweeting: Peter Menzies in The Hub

Becoming the star of the story is the last thing news journalists should be aiming for.

December 10, 2025
in Domestic Policy, Columns, Latest News, In the Media, Media and Telecoms, Peter Menzies
Reading Time: 4 mins read
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It’s time for journalists to stop tweeting: Peter Menzies in The Hub

Image via Canva.

This article originally appeared in The Hub.

By Peter Menzies, December 10, 2025

As far as X is concerned, she’s Xed herself out.

The reporter whose work was excoriated a few weeks ago by Jason Kenney has, at the time of writing, deleted all of her posts going back to June. She’s also been inactive since she and her employer became the subject of the former Alberta premier’s wrath.

Good for her. More journalists should do the same. In the spirit of my “play the ball, not the (wo)man,” upbringing, I won’t name her. There’s no need to pile on, as she wasn’t the only one (hello, nameless management) at CTV involved in producing what was a very poor piece of journalism.

The article in question, which profiled a chorus line of Alberta government critics upset with Premier Danielle Smith’s plan to use the notwithstanding clause, was not an objective presentation of events. Its description of its sources as “experts” was neither fair, balanced, nor, because it ignored the “pro” side of a complex argument, accurate. As Kenney put it in a very thorough dissection on X:

“Who are the experts? A left wing academic, and a left wing activist. The latter, Howard Sapers, is a former Liberal MLA (which the article does not mention) for a party that is so marginal, it has not elected an MLA in over a decade.”

“For good measure CTV goes on to quote two left wing union bosses, who of course are predictably outraged. A more accurate headline would be ‘“Four people on the left angry about use of Notwithstanding Clause.’”

It went on and, if you are so inclined, you can read the rest here.

The reporter, no doubt stung by the response and having experienced what should be every journalist’s worst nightmare—becoming a story—posted and later deleted a response suggesting Kenney had too much time on his hands. CTV’s only public response was to change the word “experts” in its headline to “critics.”

And then the reporter did what more of her colleagues should do and stopped posting on X.

Hopefully, this will amount to a tough lesson learned, and she will go on to have a long and successful career as a respected journalist. Which brings me to my broader point about the need for online decorum by newsies. I understand that many employers have encouraged their newsroom staff to be active on social media and build a persona in order to drive traffic (clicks) to their websites and, in turn, earn revenue. And I expect that many of them, watching their colleagues being laid off by the thousands over the past couple of decades, viewed the accumulation of Twitter/X followers as a way to maintain the ability to pay the mortgage. And, hey, it’s always fun to have fans.

Unfortunately, while that may have made sense to all involved as a short-term strategy, it is a long-term error for journalism. It’s fine for people paid for their opinions, such as Andrew Coyne, David Staples, Rick Bell, and Althia Raj, to be expressing their points of view on social media. But it is not fine for people paid to be unbiased authors of news presented in an objective fashion to do the same.

Some news organizations appear to have caught on to that. Toronto Star, Wall Street Journal, and Globe and Mail reporters, for instance, maintain a presence on social media but are generally very disciplined. They appear to use X to keep abreast of breaking events, while distributing their own and their colleagues’ work in a professional fashion. This is a sound practice.

Global News, City News, and CTV News have, from my perspective, been more liberal in their use of X, but some seem to be learning from experiences such as the one above and that of a City News Edmonton reporter who took a few days’ break from X after a post last month drew a crowd. Turns out saying things like “Quite the press conference from (Conservative Leader) Pierre Poilievre in Calgary today. Basically…the Liberals suck, the media sucks and a lot of other stuff in Canada sucks. Hey, it worked for Trump,” make people less trusting of journos. He has since used more neutral language.

As for the CBC, the majority of its reporters appear to be adhering to the corporate social media guidelines to avoid controversy. Those opting for a higher, if riskier, profile include Jason Markusoff, who is generally careful but—what’s the word?—“busy” and apparently transitioning from reporter to commentator. Evan Dyer, whose frequent posts on the war in Gaza earned him the online nickname “Intifada Evan,” is perhaps the CBC’s most notorious Tweeter. He has, however, been more restrained recently following an unpleasant outburst that can be found in the link.

Still, the undisciplined behaviour of some persists in harming the reputations of all as the craft struggles to maintain public trust in reporters’ willingness to deliver news in an unbiased fashion. There is, however, a positive trend towards neutrality. Newsroom managers may at last be reaching the conclusion that deploying journalists as click magnets was, at best, an example of the destructive perils of short-termism.

Here’s hoping they don’t prove me wrong.


Peter Menzies is a commentator and consultant on media, a Macdonald-Laurier Institute Senior Fellow, a past publisher of the Calgary Herald, and a former vice chair of the CRTC.

Source: The Hub

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